ESSIE

O.P.I. better watch out, 'cause there's a new nail polish queen in town! 

She calls nail polish the new lipstick, because, on your nails, you can still enjoy the colour after you've applied it. She says there is no cheaper form of therapy, as you can change your mood along with the colour of your nails. She has a basic collection of one hundred shades and launches four collections annually to make sure our nails stay on-trend throughout the year.

But who exactly is Essie again?

Essie has been famous in the States for quite some time - she launched her first nail polish collection in 1982 (in Vegas, where else?) and her colours have been seen all over the fashion runways during New York Fashion Week. Sadly, in Belgium, the Essie bottles were only available in nail salons and selected stores, so, with us, they weren't very famous yet.

BUT! On Monday, October 17th, Essie came to Belgium to introduce herself and her fabulous line to beauty bloggers and journalists from around the country. After showing all her pretty colours and being the sweetest lady in town taking her time to talk to everybody, Essie announced that she would launch her 100 most popular colours in Di and Ici Paris XL from November 2011. Yay!

You can take a sneak peek of her 2011/2012 collection here, and if you wanna continue tripping on your Essie high, you can visit her website by clicking on this link!

Enjoy that therapy! ;-)

x Magel