Where fashion meets reality.

Seriously.

WHAT IS UP with this whole pairing up between the fashion industry and reality television?

First, we heard that the Kardashians (from reality tv show Keeping Up With The Kardashians - but I'm guessing you already knew that) teamed up with OPI to launch their very own line of nailpolishes, 'Kardashian Kolors'.

Then, there was the whole Situation situation. 

Apparently, Mike Sorrentino (a.k.a. The Situation) from reality tv show Jersey Shore - but I'll bet you knew that too! -  wore too many Abercrombie & Fitch clothes, and the brand was afraid this would disadvantage its reputation. A&F therefore decided to pay The Situation and the show's producers a whole lot of money as long as they'd promise he would never wear the brand ever again. Poor guy. 

But you know what's weird, though? A&F's bestselling t-shirt last summer was emblazoned The Fitchuation (No Kidding.  http://www.dailyfinance.com).

Clever marketing is what I'd say.

 



And now it seems Jersey Shore's (yes, again!) Nicole - Snooki - Polizzi has started designing her very own line of accessories, 'Poof Nation'. 

She already designed a range of bedroom slippers, 'Happy Feet', but come fall you'll also be able to buy your very own Snooki sunglasses. Excitedly she posted on twitter yesterday: "My sunglass line coming out in the fall! Black frame pink writing says POOF NATION =D"

- I love how she says 'sunglass' in stead of 'sunglasses' :)

And why 'Poof', you ask? Well, here's a hint: it's got something to do with that big hunk o' hair she always carries on top of her head (a poof).

So, there we have it: we can paint our nails with the Kardashians, wear the Fitchuation, and see the world through Sooki's sunglass.

And that's hot.

x Magel